Bear Icebox Communications

What’s better than PR? ROI.

    You need PR that delivers. We deliver.

    Explore Our Services
    Hire Bear Icebox

    Bear Icebox is the full-service PR agency you’re looking for to position, amplify and boost your brand story.

    150+

    Number of Tier 1 media outlets we’ve successfully placed stories in

    $1 billion+

    Amount of money our PR influence has helped generate for clients through acquisitions, investments and sales

    Public relations

    As a modern full-service PR agency, we think audience first, platform second. We identify where your target audience consumes news… Learn more

    Content

    Our content creation flows from our background as journalists and communicators. We understand how to determine trends an audience wants… Learn more

    Brand

    The most powerful stories come from people, not brands. Our approach to building strong brands is finding the people behind the… Learn more

    Resources

    If you’re looking for a place to start, we have plenty of resources in our Honey Jar. The mysterious world of PR doesn’t have to be… Learn more

    Meet Our Leadership Team

    Our team of PR pros brings a wealth of knowledge and experience to every campaign. With decades of combined PR experience under our belts, you’ll be in the right hands from day one. The modern shift in PR leaves rooms for even the youngest of our cubs to bring you fresh ideas, new perspectives and keep us all on our toes (in the best way possible!).

    Bob Spoerl, Co-Founder and Director of Public Relations.

    Bob Spoerl

    Director of PR + Content, co-owner

    Susan Stoga, Senior PR and Crisis Communications Strategist.

    Susan Stoga

    Senior Communications Strategist

    DeAnna Spoerl Co-owner and Director of Client Services.

    DeAnna Spoerl

    Director of Client Services, co-owner

    Chisy Brusoe, Senior Media Relations Strategist.

    Cristy Brusoe

    Senior Media Relations Strategist

    Meet the Whole Team

    Thought Leadership

    Leaders establish themselves as experts in their industry through a consistent commitment to educating and engaging their target audience. We help build and grow thought leaders. Working with us, you will gain credibility among key  stakeholders–which leads to larger Reach, stronger Organizations, and greater Influence.

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    Clients in the News

    More Client News
    AP Associated Press logo.

    Where the Bears will be.
    Upcoming dates:

    Bird's eye view of a city.

    Looking to expand stateside?

    Or, are you a U.S.-based company looking to expand internationally? Our BICOM Global division is tailored to help companies based outside the U.S. build a presence in the states through a public relations campaign. Our collective team has worked with more than 100 companies across 20+ countries…

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    Who We Serve

    Industries

    While our team has experience serving clients across a number of industries, we focus on B2B clients across a handful of industries. These include:

    Investing

    Construction

    E-commerce

    Retail Technology

    Commercial Real Estate

    Real Estate

    Franchise PR

    Supply Chain and Logistics

    AI and Blockchain

    Case Studies

    Our Work

    CADDi

    The problem CADDi is a manufacturing intelligence software company on a mission to democratize your drawings and supply chain data. Aside from a few …

    Read moreCADDi

    PlumResearch

    The problem Polish analytics company PlumResearch came to us with a great deal of insights–but little recognition here in the U.S. market. They …

    Read morePlumResearch
    View More Case Studies

    What People Are Saying

    Portrait of business man.

    “We’re getting the service you’d expect of a big company with the one-on-one attention of a small company. It’s the best of both worlds and we have a very nice relationship.”

    Tim Conn
    CEO & Co-Founder of Image One Facility Solutions
    Chisy Brusoe, Senior Media Relations Strategist.

    “I have worked with many PR firms, but Bob and Bear Icebox are one of the most honest and genuine people I’ve ever worked with.”

    Cristy Brusoe
    Media Relations Specialist
    City scape.

    “We can tell our company’s reach is significantly broader since starting the work with Bear Icebox Communications. Our exposure with our core audience has improved—we’ve gotten meaningful hits and placements on relevant news sites, including realtor.com. Every platform we’ve tried to receive coverage from has been a success because of Bear Icebox Communications’ support.“

    Kathleen Kuhn
    President of HouseMaster
    City scape.

    “As a small company, Bear Icebox Communications’ PR campaign had an outsized impact. The studio opening was well-received, with a number of media articles published.”

    Chelsey Jackel
    Creative Director, Senior Designer of Xced Design Build